Tuesday, March 5, 2013

Moving House: YSL is Relocating Shops


With YSL's bid to rebrand also comes a change of address. Yves Saint Laurent is moving its famous ready-to-wear ateliers and ‘salons de couture’ to a 17th Century maison called L’Hôtel de Sénecterre located at 24 Rue de l’Université. And the 22,600 square feet townhouse fits well into YSL's history, as YSL'a Rive Gauche ready-to-wear line was named after the area. 
However, YSL's current head Hedi Slimane will still have his design studio in Los Angeles, where he is based while the YSL HQ remains on Avenue George V.in Paris.